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Four Square for Northern British Columbia | Northern BC Business

Four Square for Northern British Columbia

If you are a retail business that has customers come to you door you need to be on Four Square. If you are not you are missing out on the marketing for your business with the tech savvy generation. In order to be “on” Four Square you need to understand what it is and how it will benefit your business.

Four Square is another social media tool that allows people to show others where they have been via their cell phone. This GPS tracking device app (application) shows others where you have been and lets them give instant feedback on your business. This system has over 2 million users around the world and this is the type of customer you want: young, educated and have money.

Here are the most recent statistics regarding Four Square

Ages 25-34 – 41%

Ages 35-44 – 35%

Household Income

$25,000 – $49,999 – 34%

$50,000 – $74,999 – 16%

$75,000 – $99,999 – 17%

Male to Female – 50%


College Student – 47%

Degree – 40%

You are able to offer specials, discounts and other perks to people who come to your business to check in. By offering these specials you are able to attract new customers that are smart, young and have money to spend. Is that not what you want?

For example you are a restaurant located in Fort St John, British Columbia. You offer a 2-for-1 appy special for all Four Square users who come and check in on Thursday after 5 pm. They will come in a large group and there is a good chance they will order drinks and additional food items. Possible cost to you would be $20 and they may spend $100. Suddenly they come back again and again and your original investment looks good as they then text all their friends about your restaurant. Suddenly you have become the “in place” in Fort St John.

In Northern British Columbia some communities have adapted Four Square “check in venues. Here are the communities and they number of “check in” venues:

Prince George – 49

Quesnel – 8

Fort St James – 1

Vanderhoof – 1

Burns Lake – 2

Houston – 2

Smithers – 11

Terrace – 10

Prince Rupert – 12

Kitimat – 1

Sandspit – 2

Mackenzie – 2

Valemount – 6

Fort St John – 11

Dawson Creek – 12

Chetwynd – 5

Tumbler Ridge – 5

Fort Nelson – 12

By utilizing social media tools such as Four Square you are making actively getting the customer to come to you. Gone are the days where “word-of-mouth” and the yellow pages existed. People had to find you. This new customer is more likely to use their mobile device to research products and services. With Four Square and other social media you go get the customer and bring them in your front door. If you don’t your competition will.

Perry Cook is a partner in Pacific Prairie Consulting www.pacificprairie.com which specializes in online marketing, social media and investor awareness.

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Posted by on 12:33 pm. Filed under Burns Lake, Business Advice, Chetwynd, Dawson Creek, Fort Nelson, Fort St James, Fort St John, Houston, Kitimat, Mackenzie, Prince George, Prince Rupert, Retail, Smithers, Terrace, Tourism, Tumbler Ridge, Valemount, Vanderhoof. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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